Photography Logos
Monday, February 15, 2010
Logo is a term used to refer to a graphic mark or emblem commonly employed by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos like photography logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark). The current era of logo design began in the 1950s. As would happen with many subsequent corporate logos, mass media advertising was used to link the logo with the bank in the public mind, while its simple, distinctive form, free of specific cultural or other connotations, was well suited to represent a complex, multinational corporation.
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed / associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention.
posted @ 5:44 PM,
0 Comments:
Post a Comment