Domain Name
Monday, February 28, 2011
Domain names are the foundation on which a website can be built. Choosing a domain name is important for a number of reasons: it is used to build your brand online, it is used in your advertising, it is used for search engine optimization and ultimately it is what customers will use when finding you online. Domain registration is critical to your online business success.
One thing to do is decide on several different options for your name. While the name of your company is a great place to start it's a good idea to come up with a few alternatives as well. Ideally, choosing a .com is optimal because users tend to default to .com when typing in a URL, however .net and .org do have value. Using keywords in your domain name can potentially help your search engine results for those terms. You should also do a background check on the names you would like to use. The last thing you want to do is buy a domain that is viewed negatively by Google. Using a WHOIS tool you can use to aid in this research.
After you've registered your domain you should try to get a site up as quick as you can. A domain name doesn't do you any good if there is nothing to attract potential customers. This also lets you start to gain the trust of search engines by establishing your online presence.
posted @ 10:16 AM,
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