Financial Risk Manager

Ways of Financial and Risk Management

Accounting firms are rapidly escalating their business-building efforts:

66% of accountants say their firms have been increasing their marketing and business development activities in the last 12 months.

85% say they will be continuing to step up marketing in the coming 12 months

55% are accelerating their own personal biz-dev efforts

Adding new clients is now, clearly, the foremost concern, with 83% listing it as an objective, followed by:

Client retention, 72%,

Lead Generation, 62%, and

Niche or Specialty Services, 49%.

In the next 12 months, firms will be stepping up:

1. Networking with prospects and referral sources, 67%,

2. Upgrading the firm’s website, 57%,

3. E-newsletters, 52%,

4. Social media (LinkedIn, Facebook, Twitter, Youtube, etc.), 48%, and

5. Thought leadership (blogging, publishing articles, speaking engagements, white papers), 45%.

posted @ 11:21 AM,

At July 28, 2011 at 11:44 AM, Unknown said...: Thanks to your article I genuinely learned a thing from it. Beneficial articles||||||

Accounting firms in London
At September 12, 2011 at 6:18 PM, Unknown said...: wow!! Dear nice Article .I genuinely learned a thing from it. Beneficial articles||||||

Chartered Accountants in London
At November 14, 2011 at 11:21 AM, fort worth cpa said...: Hi Friends,

Accounting firms in these modern times are subject to enormous pressure and risk. Pressure from clients to cut corners and even fudge statements made to statutory authorities, as well as the constant and increasing pressure to do more work for even less fees. Thanks a lot.